PVBank Happy Home Cà Mau
IMC Campaign
Rejuvenate Ca Mau’s image as a promising investment destination & spotlighting Happy Home — one of the province’s largest and most ambitious supercity developments.
Background
Happy Home is one of the biggest supercity in Ca Mau, which a potient new market in Real Estate. Cause it is new to both investors and the mass audience, the communication has been challenged when there are not many documents about Ca Mau itself.
Implementation
Carry out communication campaigns, along with the continuous creation of new materials with completely new content & activities (in the field of Communication for Real Estate), to both show a comprehensive landscape of Ca Mau and attract investors to learn and invest in the project.
Scope
- 3D Architectural Animation
- TVC Production
- Integrated Marketing Communication
Client
PVBank
Year
2020
TVC
PR Article
Sale Event & Communication for Sale Support
1st sale event for Hung Gia project, with participation of 500 guests from PVCOMBANK, CIT and DX Group
