Dr Thanh - Sập hầm "Ét-O-Ét"
Express Dr Thanh’s benefit through funny and fantasy situation
Background
Dr Thanh needed to reinforce its unique positioning: a herbal drink that helps purify the body and keep you cool and fresh every day. Our goal was to bring this functional benefit to life in a fun, youthful way that would resonate with a younger audience.
Implementation
We developed a humorous and fantastical concept that turned an everyday water basin into a wild waterpark adventure. The story follows a group of friends who, after drinking Dr Thanh, are suddenly transported from their regular surroundings into a vibrant waterpark — symbolizing the ultimate refreshment and the purifying power of the drink. This lighthearted transformation captured the spirit of “cool freshness” and made the brand more relatable, shareable, and entertaining.
Scope
- Creative
- TVC Production
- Digital Media
Client
Tân Hiệp Phát
Year
2022
TVC
Story Board
