GoTrust
Brand Identity
Design logo and brand identity that reflect brand positioning through slogan: Your Trust on the Go
Background
GoTRUST (belonging to HD Insurance) is a technology company operating under the Business Platform, focusing on Health, Digital Insurance and Utility Services.
Implementation
The GO in yellow and the green band contain the word TRUST are connected to each other through letter O, which is stylized into a moving circle. The stylized O symbolizes the cycle of life and the constant development which creates TRUST block – the commitment from brand to build customer trust.
Scope
- Brand-Com
- CIS Design
Client
HDBank
Year
2021
